Australian wine exports to Asia are showing strong growth. To make the most of the opportunity, Australian wine brands need to be on the ground in exports markets and understand the trade, culture and consumers, says Wine Australia.
Global perceptions of Australian wine fall short of the high-quality reality, says Wine Australia, as it prioritises increasing appreciation of the country’s products.
The Australian wine industry says it has launched its most
important global marketing campaign for 15 years following
production increases and tough market conditions - leaving the Old
World to take notes, reports Chris Mercer.
A drop in export growth and the strength of this year's crop has
meant that the addition of the 2005 vintage will cause a surplus of
red wine in Australia, reports Kim Hunter Gordon.
Australian wine producers have shrugged off difficult economic
conditions to increase exports to the US in 2002, but the UK still
remains the leading market for wines from Down Under.